Jon Cook

CEO & President

Aden Hepburn

Managing Director - Australia

Paul Coles

Group Account Director

Betsy Ligibel

Account Director

Mark MacSmith

Digital Planner

 

A driving force at VML since 1996, Jon has been CEO since 2011 and President since 2007. During Jon’s tenure at VML, the agency has grown from 30 employees in Kansas City, Mo., to more than 1,800 on six continents.

 

Jon has been an integral part of a leadership team that transformed the agency into a global marketing powerhouse, with expanded digital, mobile, video and social media capabilities. He’s the foremost advocate of VML’s primary objective to be the leading strategic partner for the world’s most forward-thinking brands.

 

Since 2011, Jon has spearheaded VML’s global expansion, launching full-service operations in Africa, Asia, Australia, Eastern Europe, India and South America to complement agency operations in North America and Western Europe. Major U.S. offices are located in Kansas City, Mo., New York City, Seattle, Chicago, Atlanta, Boston and Kalamazoo, Mich. There are a total of 23 VML offices around the globe.

 

In his executive leadership role, Jon draws upon years of account experience working with VML client partners such as American Century Investments, Gatorade, Kellogg, Microsoft, Colgate-Palmolive, U.S. Bank, SAP, Southwest Airlines, Wendy’s and many more.

 

Jon is a member of the leadership board of the American Association of Advertising Agencies, the WPP digital advisory board and the Y&R global executive committee, and is active in the Kansas City chapter of the American Advertising Federation. Jon was a finalist in the Ernst & Young 2012 Entrepreneur of the Year award program and serves on multiple corporate boards.

 

As member of the VML Foundation advisory committee, Jon leads by example by volunteering in the communities where VML operates and contributing to a wide range of pro bono projects. He is one of the agency’s strongest advocates for VML’s extensive community outreach program. Jon also serves as a board member for the Head for the Cure Foundation, a national organization dedicated to discovering cures for brain cancer.

 

Jon graduated from the University of Missouri in 1993 with a Bachelor of Science degree in journalism, and he supported the Missouri School of Journalism 2008 centennial program in several leadership capacities.

 

An avid sports fan, Jon is an active member of VML’s Corporate Challenge athletic teams and is a regular participant in the agency’s Tuesday evening basketball league. He enjoys playing the piano and spending time with his wife, Lisa, and their three daughters.

Contact Info

Kansas City, MO / Global Headquarters

250 Richards Road
Kansas City, MO 64116
United States
P+1.816.218.2800

 

Aden has 9 years’ experience leading digital and innovative campaigns for some of the biggest brands in the country, including: ASICS, Westfield, Dell, Hyundai, BIG W, Emirates, Revlon, Optus, Onitsuka Tiger, amongst others. Aden is founder of Digital Buzz, Australia’s #1 marketing blog.

 

He is a current FWA and AIMIA judge, and Digital Committee member at The Communications Council.

 

Contact Info

Sydney, Australia

Level 14
35 Clarence Street
Sydney NSW 2000
Australia
P+61 2 9909 4450

Paul, Group Account Director, joined the VML leadership team from within the Y&R Group and is responsible for ensuring we drive digital excellence across a number of our biggest client partners. Paul started out in the industry in New Zealand, before moving to London where he built his career working across a large and diverse number of accounts on local, regional and global levels. Clients including T-Mobile, Visa, HSBC, Nestle, Energizer, Dell, Emirates, Coca Cola and others. Paul has a deep background in traditional advertising, so is in a great position to further evolve clients in the digital marketing space while also ensuring seamless integration.

 

Paul is a graduate of Auckland University of Technology with a Bachelor of Business in Marketing / Advertising and a Graduate Diploma in Business.

Contact Info

Sydney, Australia

Level 14
35 Clarence Street
Sydney NSW 2000
Australia
P+61 2 9778 7151

 

Betsy joined VML in 2005, during this time she has worked on a number for B2B and B2C clients in both Chicago and New York City.  Her portfolio of past and present client partners includes Sears, Accenture, Cadbury Schweppes, Colgate-Palmolive and Hill’s Pet Nutrition.   Outside of client work, Betsy also led the VML Foundation program in the New York office organizing various fundraising events and team volunteer programs. 

 

With a wealth of experience account managing a variety of online programs, Betsy joins the VML Australia team after its launch in February 2012 as Digital Account Director working on key clients and new business.

 

Betsy graduated from the S.I Newhouse School of Communications at Syracuse University.

 

Outside the office, she enjoys travelling, hiking and running. 

 

Contact Info

Sydney, Australia

Level 14
35 Clarence Street
Sydney NSW 2000
Australia
P+61 2 9909 4462

Mark has over six years’ experience in digital planning, innovation and social media strategy in Sydney and Los Angeles. Mark has a history of giving international brands a local flavour, having worked with Subaru, Heineken, Canon, Lexus, Virgin Mobile and presently with Emirates, Revlon and LG. He has also worked with some of Australia’s biggest brands, Telstra and most recently Coates Hire. 

 

Mark attained a Bachelor of Commerce (Marketing, International Relations) from Bond University.

 

Outside of work hours Mark is a serial digital entrepreneur and blogger.

Contact Info

Sydney, Australia

Level 14
35 Clarence Street
Sydney NSW 2000
Australia
P+61 2 9909 4471