VML serves as the global lead creative agency for New Balance, a global athletic footwear and apparel brand. New Balance wanted an agency who had a deep understanding of sports and how to create breakthrough ideas with global impact.

The partnership focuses on global creative strategy, bringing to life the New Balance difference through emotionally driven storytelling. In addition, VML is responsible for the communications strategy to activate the brand platform through consumer touch point across all channels.   

New Balance has more than 100 years of experience in helping athletes perform better in their pursuit of excellence with the most advanced footwear technology on the planet.