VML Australia wins Jameson Irish Whiskey

From B&T magazine:


VML has won the digital account for Pernod Ricard’s Jameson Irish Whiskey after a two way pitch.


The agency, which took the account from incumbent Tongue in August, has released its first piece of work for the liquor brand with a Blippar activation campaign called ‘The best mix since’.


The campaign spruiks the launch of the new Jameson Irish Whiskey premixes - Jameson & Cloudy Apple and Jameson & Raw Cola.


Read the full article from B&T.