Wednesday, October 22, 2014

Five Reasons to Have a Content Strategy

If your content doesn’t meet user goals, or if it doesn’t provide the same value as your competitors’, you lose your audience.


Monday, October 13, 2014

Rethinking Content Strategy

For more than a decade, content marketing has occupied a line on most brands’ marketing strategy. It has been the topic for more than a few whiteboard sessions and some dizzying matrix, pillars and schemes.


Thursday, October 9, 2014

The Changing Nature of Storytelling

Tuesday, September 23, 2014

VML marks 10th annual Foundation Day with worldwide volunteering

VML is holding its 10th annual Foundation Day on Wednesday, Sept. 24. The agency is marking this anniversary by holding its first worldwide Foundation Day, with employees in nearly 20 international offices volunteering in their communities on the same day.


Sunday, September 21, 2014

VML expands China presence with acquisition of social media agency Teein

VML, part of the Y&R network, today announced the agreement to acquire Teein, one of the country’s pioneer social media agencies.